We make smart and innovative premium quality gear to live, capture and share your moments
XSories™ aims at creating a range of user-friendly products connecting to hardware and software devices to make your passions easier to capture and to share in new innovative ways.
Our products are designed to connect, support, control, contain and entertain with style, performance and transportability.
XSories™ was born in Biarritz, in the heart of the surfing community in Europe with our Headquarters in Hong Kong and affiliate offices in The USA and Shenzhen. Our products are available through a comprehensive network of consumer electronics, photo/Camera and sports & lifestyle retailers worldwide.
1994 when everything starts
Franck Bywalski and Valérie Martin founded X-Treme Video. The era of Action Sports video was born, and via a large European distribution network, offered Action Sports fans unprecedented access to the sports they loved, through these sports specialist retailers.
2002 A New Medium
X-Treme Video anticipated the move to DVD and delivered its entire catalogue on this new medium. Action Sports fans can experience more in-depth involvement with their heros and passions thanks to amazing picture quality, features and behind the scenes footage. All thanks to the huge amount of data that can be stored on DVD.
2007 Extending A Network
X-Treme Video extended its product offering by introducing the GoPro camera to Europe, via their formidable network of distribution partners. The success was immediate with action sports fans massively adopting this innovative and versatile product.
2009 GoPro Turns World
GoPro turns the camera world on its head with the release of the HD Hero Original. Suddenly everyday people have the ability to produce broadcast quality content of themselves living lives less ordinary, for a price that just about anyone can afford.
2010 XSories Brand Creation
By predicting market demand for a wider assortment of mounting products surrounding the GoPro, XSories was created. Our first love, Action Sports, creates a fertile bed for design and innovation. From our early steps with poles and cases, we quickly saw that ideas emerging from the action camera market could be translated into a more diverse, universal and inclusive segment encompassing DSLR, compact cameras and modern mobile phones. Enabling everyone to become a better creator regardless of the device they choose to document it with.
2011 Inclusive Universal Positioning
Building upon our success with universal mounts for all our poles, we turned to another problem – storage and transport of your camera set up. After looking at what the market had accepted as good enough for so long, we saw straight away that new capture devices demanded new and innovative solutions. The hugely popular Capxule and Black Box series emerged to create functional and price-conscious solutions for everyone.
2012 Hong Kong
To enable a more pro-active role in this newly created market segment, XSories moved from Biarritz to its new headquarters in Hong Kong. Our competitive edge being so close to key manufacturing centers and powerful logistic hubs was cemented. Our ability to bring new ideas and solutions to market way earlier than our competitors increased dramatically. Hong Kong’s climate allows us to test all our products under demanding circumstances – this island is famous for its year-round punishing heat and humidity. Plus, living in a tropical metropolis is pretty rad too.
2013 Asian Silicone Valley
XSories furthered its vision by opening an R&D division in the Asian Silicone Valley, Shenzhen. The powerful DSLR remote control named Weye Feye is the first product to emerge from this office. Our R&D team is exposed to some of the most cutting edge technologies currently available and our labs are home to some talented folks too.
2014 Live Capture Share
Our Californian office opens officially in Carlsbad. This forms the base of our global marketing operations and extends our roots. While still remaining firmly rooted in the Action Sports market, our scope encompasses such a broad spectrum of people united by one common desire, to capture their life and share it with their world. Being the stomping ground for many world-class athletes and creators, XSories has unprecedented access to the most demanding clients anywhere. Their feedback fuels our commitment to developing premium solutions for everyone engaged in content creation. Our goals founded on the base of LIVE.CAPTURE.SHARE continue to drive our everyday way.
Mobility and stabilization are hot-button issues for creators globally. Extending the range and scope for us all to stay out there for longer while producing amazing content gives rise to the Sneaker Bank and Power Capxule, a comprehensive range of power storage solutions. XSteady Electro 1 Axis makes pro-grade electronic camera stabilization devices accessible to everyone.